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Thursday
Jan082015

Integrated Marketing Campaign

An eye on changing the southtowns eye care landscape. A competitor has an ownership change. This provides a perfect opportunity to let consumers, in a defined geographic area, know that your long-standing eye care practice provides similar–and in some cases better–quality care and services.

Result Working closely with a writer/PR professional, we used testimonials by satisfied clients residing in the area to tout the excellent care and services they received for the creative execution. Working with a professional media consultant, the tactical execution included ads and inserts in localized weekly newspapers, web advertising, direct mail to non-customers within a radius of the practice, and a mall kiosk (the practice was very near the mall in which the kiosk was placed).

Thursday
Jan082015

Museum Programs

A new museum program needed a new exhibition program. The Castellani Art Museum at Niagara University hosts a unique program of exhibitions of mostly young, local artists’ first-time showings, with support from Tops Markets. The aptly-named TopSpin exhibitions needed an inexpensive format for exhibition programs/catalogs.

Result A single, standardized format allows the “catalogs” to be produced efficiently and manages the expectations of the artists (NOT starting from scratch for each exhibition!). Often, these programs are the first professionally prepared exhibition catalogs in an artist’s career, enabling him to look more professional while seeking new exhibition opportunities. These catalogs have helped many regional artists establish themselves, and represent their art to other museums, galleries, and art collectors. After ten years of exhibitions, JCharlier is glad to have played a small part in the building of these artists’ careers.

Thursday
Jan082015

Tourism Promotion Video

Thursday
Jan082015

Tourism Marketing

In-house design by an admitted non-designer. Happens all the time. When there’s no budget, in-house staff create communication pieces. When that staff is one person doing everything else – taking tour reservations, giving the tours, driving (and repairing) the bus – one soon recognizes one can’t do everything.

Result With funds secured to create professional marketing pieces – rack cards, business cards, gift certificates, postcards, signs and flyers – it was easier to attract visitors to this first-of-its-kind tour of Buffalo’s historical sites and significant architecture. We designed the bus graphics – making the tour bus a moving billboard. Now the Open-Air Autobus of Buffalo is a familiar sight around the city, impressing hundreds each season with beautiful marketing materials – and beautiful buildings.

Thursday
Jan082015

Non-profit Marketing and Promotion

Starting from scratch. The Buffalo Center for Arts and Technology (BCAT) is a start-up non-profit organization with pharmacy technician and medical coding programs, as well as after school arts-related programming for those that qualify in historically underserved communities. Based on a concept by a similar group in Pittsburgh, part of its mission is to provide these opportunities in a professional, contemporary, creative environment.
Result Having no identity established other than a logo, we took cues, shapes and colors inspired by BCAT’s space. Much thought was poured into the design of the offices and classrooms. The website and collateral materials now reflect the facility. When you see BCAT’s website, program flyers, collateral and more –then visit –you see how it all comes together.