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Monday
Nov302015

The audience was not young

For Young Audiences of WNY, a link between students and artists, the audience is educators, academic administrations, granting organizations, and donors. Working within the confines of the graphic standards of the national group of which it is affiliated, Young Audiences of WNY needed to define itself in a market that has many other non-profit educational entities.

Result Starting with focusing on its stable of artists, and the kids who benefit from their services, JCharlier used the national graphic standards as a launching point to create dynamic collateral to stand apart from other similar groups, as well as stand out in the mail –and on the desks and walls of busy faculty and staff.

Monday
Jan192015

Home Builder Retail Advertising

Building a reputation. Marrano Homes, the area’s leading home builder, was doing much right in all its advertising – but its ads were looking a little too much like the competitors’ ads. Not a good thing when your product is markedly superior – but comparable in price. 

Result JCharlier was brought in by a PR firm handling the Marrano business to clean up the design of ads and reconsider them from the potential buyer’s perspective. From 2012 to 2014, Marrano has maintained its market lead, which led to its best sales years ever – even during an economic downswing and decreased consumer confidence nationally. To what do they attribute these substantial sales? Consistent low mortgage rates, quality product, a great sales team, and successful, sustained advertising!

Thursday
Jan082015

Brand Manuals

Product story-telling through toys and branding. Fisher-Price, a world leader in children’s toys, is also a sophisticated creator of brand story telling. When product lines were being updated or new markets opened up, new graphic standards manuals needed to be produced, in an effort to keep branding consistent throughout the world.

Result Working closely with a writer and brand specialists within Fisher-Price, JCharlier helped develop brand guides for retailers and distributors. Produced to be used in PDF form, each graphic standards manual not only laid out the personality of the product lines, but demonstrated the use of specific licensed and proprietary images, verbiage, color palette, packaging, in-store displays, logos, and fonts. For JCharlier, it was child’s play.

Thursday
Jan082015

Corporate Advertising and Promotion

CPAs are integral to any business – so is solid marketing. One of Buffalo Niagara’s most respected accounting firms was having trouble capturing its brand in a visual style and turned to JCharlier for help. Years of using the same materials to the point where they no longer represented the firm was a liability. A move to a landmark historic building prompted a rebranding effort.

Result Rebranding was greatly focused on the new comprehensive website designed by JCharlier and produced by a leading area web design firm. It replaced a dated, inefficient site and put the client’s greatest asset out front: the firm’s approachable, service-focused people and innovative, proactive, and vast experience. JCharlier was able to provide the firm with consistent graphics for all communications pieces, which included web, print, Facebook headers, and eNewsletters.

Thursday
Jan082015

Retail Product Package Design

A probiotic breakthrough requires pro rebranding. An established food and beverage industry specializing in dry blending of food and drink ingredients capitalized on the development of probiotics that could withstand hot temperatures, thus allowing the beneficial flora of probiotics to be used in hot drinks, as opposed to just refrigerated products – like yogurt. Most of their established products were in the private label production as a strategic partner with known brands, but this new product gave them a chance to launch their own retail product. At this point, they needed a logo change and package design suitable for competitive store shelves.

Result Working with a marketing consultant/writer specializing in product launches, JCharlier developed a new logo and tagline. Package designs – from individual serving “sticks” to shipping cartons for many SKUs – were designed to attract the attention of grocery chain purchasers and distributors –and consumers. Package design mock-ups gave product developers and sales and marketing teams an opportunity to weigh in on all aspects of the product – from legal to labeling, and from shipping to store display. The product was introduced in select locations of a major grocery chain on a trial basis (which was the goal!); development of the product, branding and sales continues.