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The audience was not young

For Young Audiences of WNY, a link between students and artists, the audience is educators, academic administrations, granting organizations, and donors. Working within the confines of the graphic standards of the national group of which it is affiliated, Young Audiences of WNY needed to define itself in a market that has many other non-profit educational entities.

Result Starting with focusing on its stable of artists, and the kids who benefit from their services, JCharlier used the national graphic standards as a launching point to create dynamic collateral to stand apart from other similar groups, as well as stand out in the mail –and on the desks and walls of busy faculty and staff.

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