Groundbreaking gardening
Monday, November 30, 2015 at 11:17AM
Jim Charlier

The nation’s first co-operative garden center, Urban Roots Garden Center, needed to get the word out on a host of events and activities – educational workshops, seminars and talks, sales and special offers, social events, and notices for its co-op members. Knowing much of its clientele is either not engaged with, or even has access to, its website, postcards and newsletters are necessary staples along with social media, eNewsletters, and website.

Result In an era where print newsletters are becoming more rare, Urban Roots has had tremendous success with newsletters, particularly the seasonal sale issues in the spring and winter. Offering unique plants, seeds, classes and gifts for gardeners, the newsletters, with support from postcards, ads and social media, keep classes full and demand for items high. Urban Roots’ sales grow every year – and expansion plans are in the works!

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