Corporate Advertising and Promotion
Thursday, January 8, 2015 at 6:14PM
Jim Charlier

CPAs are integral to any business – so is solid marketing. One of Buffalo Niagara’s most respected accounting firms was having trouble capturing its brand in a visual style and turned to JCharlier for help. Years of using the same materials to the point where they no longer represented the firm was a liability. A move to a landmark historic building prompted a rebranding effort.

Result Rebranding was greatly focused on the new comprehensive website designed by JCharlier and produced by a leading area web design firm. It replaced a dated, inefficient site and put the client’s greatest asset out front: the firm’s approachable, service-focused people and innovative, proactive, and vast experience. JCharlier was able to provide the firm with consistent graphics for all communications pieces, which included web, print, Facebook headers, and eNewsletters.

Article originally appeared on charlierj (http://www.jcharlier.com/).
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