Corporate Advertising and Promotion
Thursday, January 8, 2015 at 6:14PM
Jim Charlier

CPAs are integral to any business – so is solid marketing. One of Buffalo Niagara’s most respected accounting firms was having trouble capturing its brand in a visual style and turned to JCharlier for help. Years of using the same materials to the point where they no longer represented the firm was a liability. A move to a landmark historic building prompted a rebranding effort.

Result Rebranding was greatly focused on the new comprehensive website designed by JCharlier and produced by a leading area web design firm. It replaced a dated, inefficient site and put the client’s greatest asset out front: the firm’s approachable, service-focused people and innovative, proactive, and vast experience. JCharlier was able to provide the firm with consistent graphics for all communications pieces, which included web, print, Facebook headers, and eNewsletters.

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