Brand Manuals
Thursday, January 8, 2015 at 6:17PM
Jim Charlier

Product story-telling through toys and branding. Fisher-Price, a world leader in children’s toys, is also a sophisticated creator of brand story telling. When product lines were being updated or new markets opened up, new graphic standards manuals needed to be produced, in an effort to keep branding consistent throughout the world.

Result Working closely with a writer and brand specialists within Fisher-Price, JCharlier helped develop brand guides for retailers and distributors. Produced to be used in PDF form, each graphic standards manual not only laid out the personality of the product lines, but demonstrated the use of specific licensed and proprietary images, verbiage, color palette, packaging, in-store displays, logos, and fonts. For JCharlier, it was child’s play.

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