Home Builder Retail Advertising
Monday, January 19, 2015 at 3:49PM
Jim Charlier

Building a reputation. Marrano Homes, the area’s leading home builder, was doing much right in all its advertising – but its ads were looking a little too much like the competitors’ ads. Not a good thing when your product is markedly superior – but comparable in price. 

Result JCharlier was brought in by a PR firm handling the Marrano business to clean up the design of ads and reconsider them from the potential buyer’s perspective. From 2012 to 2014, Marrano has maintained its market lead, which led to its best sales years ever – even during an economic downswing and decreased consumer confidence nationally. To what do they attribute these substantial sales? Consistent low mortgage rates, quality product, a great sales team, and successful, sustained advertising!

Article originally appeared on charlierj (http://www.jcharlier.com/).
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