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Friday
Jun022017

Garden tourism video promotes Buffalo Niagara

JCharlier Communication Design produced this tourism video, along with Visit Buffalo Niagara, for Gardens Buffalo Niagara to promote horticultural tourism in Buffalo Niagara.

Originally used to entice GWA | The Association for Garden Communicators at thier 2016 annual conference in Atlanta to attend the Buffalo conference in August of 2017, it is also being used on social media platforms to encourage visitation to Buffalo Niagara for a slew of garden-related events and activities throughout the summer of 2017. It is currently in distribution, racking up tens of thousands of vews on Facebook, Twitter, YouTube and more.

Friday
Jun022017

TV spot for Marrano Homes

 

A 2017 spring project for long-time client Marrano Homes, JCharlier concepted and produced the :30 spot, bringing one of the region's most sought-after director/filmmakers, John Paget, together with writer Pete Reiling, VO recording by Chameleon, edited by dPost.

Monday
Nov302015

The Wright kind of tourism

Wright on the Lake. The Frank Lloyd Wright-designed Graycliff Estate, a house museum in Derby, NY, just 20 minutes south of Buffalo, NY was nearly sold and razed in 1998. A dedicated group of grassroots organizers was able to purchase the property and started the decades-long process of restoration to its early 1930s peak. The restoration over the years has drastically improved the historic site – and the curious tourist numbers have increased slightly each year. But their marketing materials hadn’t. Still looking like a grassroots organization, the estate now competes with other area Wright sites (a good problem!) as well as other tourist destinations all fighting for a visitor’s attention.

Result Updating design and production from one- and two-color collateral, reconsidering the mix of print advertising, increasing the use of web-based advertising and social media, as well as reconfiguring membership materials, newsletters and an annual fund has raised Graycliff’s profile. Results in terms of increased tours is not yet available until another season passes, but JCharlier has provided them with the Wright stuff for taking off.

Monday
Nov302015

The media for social work

The University at Buffalo’s School of Social Work program prided itself on having led the way in creative, attention-grabbing, admissions materials. That is, until other institutions throughout the field started using similar language and graphics. After years of leading the pack, it was time to separate themselves from the herd.

Result JCharlier was tasked with creating a new graphic identity that not only stood out from competing schools around the country, but was identifiable from across a room during a trade show, stood out in the mail, or enticed a potential student (or parent) to open up an information kit. Using the University’s graphic standards, a new identity–incorporating faculty, staff, students, and alumni–has prospective students taking a second look at this vibrant and diverse community of scholars.

Monday
Nov302015

Groundbreaking gardening

The nation’s first co-operative garden center, Urban Roots Garden Center, needed to get the word out on a host of events and activities – educational workshops, seminars and talks, sales and special offers, social events, and notices for its co-op members. Knowing much of its clientele is either not engaged with, or even has access to, its website, postcards and newsletters are necessary staples along with social media, eNewsletters, and website.

Result In an era where print newsletters are becoming more rare, Urban Roots has had tremendous success with newsletters, particularly the seasonal sale issues in the spring and winter. Offering unique plants, seeds, classes and gifts for gardeners, the newsletters, with support from postcards, ads and social media, keep classes full and demand for items high. Urban Roots’ sales grow every year – and expansion plans are in the works!